Impact Mapping: Let’s Stop Coding Blindly and Start Making an Impact

Imagine this scene, which might sound familiar. The client, excited, requests a new feature: “We need an AI-powered chatbot on our website! All our competitors have one.” The development team, full of technical talent, dives in headfirst. They spend weeks researching APIs, comparing language models, designing a scalable architecture, and writing impeccable code. The chatbot […]